Since, then, we know what it is to fear the Lord, we try to persuade men.
. . .
We are therefore Christ's ambassadors, as though God were making His appeal through us. We implore you on Christ's behalf: be reconciled to God. God made Him who had no sin to be sin for us, so that in Him we might become the righteousness of God.
2 Corinthians 5:11;20-21 (NIV)