Okay, I'm all for parents stepping up to the challenge of regulating this sexually-charged environment in the world today. It's a tough go for conscientious parents trying to maintain their children's innocence for as long as possible. In fact, it's nearly impossible. Home-schooling, regulation of TV viewing, censoring portions of the internet, and a parent still can't avoid the explicit magazines at the grocery store, smutty billboards, and the kid down the block who views porn on his laptop.
However, television has sold its soul to the sexual evolution of advertising, and a parent's best weapon for child protection is easy and speedy access to the remote. The Super Bowl has disregarded the "family viewing" label for the likes of a wardrobe malfunction with Janet Jackson and Justin Timberlake a few years ago, Madonna's sexual strutting, Beyonce's sizzling exhibition, and now the hotter than Hades Kate Upton ad for Mercedes Benz which has caused parenting groups to protest yet another sexual sales pitch during a "family" game.
They won't win this battle. I admire their courage and their perseverance and for setting themselves up to be militantly mocked for their prudish and unappreciative attitudes. Because everyone knows the Sports Illustrated Swimsuit Model winner "should" be viewed with the utmost appreciation. A lie of course, but I will bet you her ad wins the "best" title when voting ensues.
Moms, I urge you to handle the remote for this one because, honestly, I don't know any male capable of changing the channel when this ad appears. It's just too much pleasure-inducing viewing for even the strongest Christian male. Turning away from her physical features requires extreme self-control, and men aren't exactly wired for this kind of discipline where stunning female bodies are concerned.
Just a heads up for you parents regarding this year's Super Bowl ads:
Father, forgive us for our lusts and indulgences. We're so human and even when our spirit's willing, our flesh is decidedly weak. I pray for those parents who earnestly desire to keep their children young, innocent, and respectful of the human body. I ask that you help them with holy insights and direct their efforts to give their kids the best of you in all things. Help them to raise the young ones up in the way they should go so they will not depart from it when they mature. In the Name of Jesus, Amen.